To create an online store with a minimal design and main focus on the product. To inform the visitors that all cakes and sweets are made from premium ingredients and are designed for VIP audiences.
At the prototyping stage, we developed layouts for all the blocks and buttons. Increased emphasis was placed on the product image.
The website looks very light and catchy. Thanks to the high quality product photos, visitors of the site are tempted to order immediately.
Since the target audience generally comes from Facebook and Instagram, it was very important to make a functional adaptive version of the site in order to avoid difficulties in choosing the right size of the cake and paying for the order on mobile devices.