Initially, we faced several tasks. We had to update the design of the online store so that it looked modern and stylish, and also to think over UI / UX to help our user have a great experience while using the site.
In addition, it was necessary to expand the functionality of the site with the help of such functions as multiple choice of options for goods and choice of packaging. We also had to ensure the fast and stable operation of the site.
We tried to use minimalistic design with large and bright accents on the most important blocks and elements in order to attract the attention of visitors and direct them to the CTA elements.
An adaptive version of the online gift store allows you to easily search and buy your favorite products on any device, wherever you are.