Main goal
Our team was asked to create an online service that helps to choose a great present with amazing emotions in it. One gift (certificate) could contain several emotions to choose from during the certificate activation.
Prototypes
We started the implementation of the project with the development of interactive prototypes in Figma in order to understand and correctly build the paths of customers, how they would choose gifts, fill the certificate with emotions and send it to family and friends after the purchase.
Solution
The site is divided into 2 parts. The main part is for those who will choose and give a gift, and the second is for those who have been presented with a certificate that needs to be activated and select an emotion.All processes on the site are automated, so the whole process from the first visit of a visitor and his order on the site, to the registration for receiving emotions, can be done without the participation of the Customer's staff.
Design
Based on the developed branding and approved prototypes, we developed the UX / UI for the entire site, including all device versions – laptops, tablets and smartphones. We focused on visualizing gifts-emotions so that visitors could feel the emotions that await them.
We think mobile
Since the vast majority of visitors enter the site from their mobile devices, it was very important to think carefully about the usability of the site from the phone.
