How to use AR applications in business

разработка AR приложений

What is an AR application? Just remember these thousands of photos with dog ears and noses in social networks. Get this effect and allows technology AR - Augmented reality, augmented reality. However, AR is not at all exhausted by pampering in Instagram, augmented reality is one of the most promising digital technologies today.

AR applications create digital objects that are reflected on the smartphone screen or on wearable devices, supplementing the real world with new information. And this information can be the most diverse - gaming, educational, commercial.


What platforms does AR support?

Today, many key developers of digital devices and software offer their platforms. Among them:

ARKit from Apple

This platform allows you to create augmented reality, on devices running iOS. Supports the Unity, Unreal Engine and Scenekit engines. This allows the iPhone`s camera, for example, to interact with real objects. The technology has already been adopted by Peter Jackson`s studio, which created using the Unreal Engine and ARKit game with warships capable of shelling the city on a real table.


Google ARCore

Rethinking Google Tango technology, offering, in fact, offers the same as ARKit: tracking the movement, fixing the object on the Android gadget screen and projecting the image on the table to view it from different angles.


Camera Effects Platform from Facebook

Its a set of effects that enhance the ability to exchange photos and videos. However, unlike similar effects in Snapchat, here technology is able to recognize not only faces, but also other objects - clothes, jewelry, cars, food, landscapes. This means that companies have new prospects in creating advertising posts.



How do AR applications help raise sales?

The recent excitement around the Pokemon hunt with smartphones demonstrated how a huge audience is involved in the game process. At the moment, development of AR-applications is a promising direction, and the commercial boom in the use of technology has not yet come.

AR-applications are a technological bonus that can become a competitive advantage of the company. This is a new, exciting experience for users who can not leave them indifferent.


How can AR be used?

However, even now you can see the synthesis of real and virtual using the glasses of augmented reality, such as Google Glass, Epson Moverio, Toshiba Glass. This is an opportunity for developers of educational applications, games, various services. And in the glasses of augmented reality, and on smartphones, the range of applications of AR technology can be very broad:

Games with augmented reality

Augmented reality offers users new options that you want to definitely try. The most striking example we mentioned above is Pokemon Go

Fast retrieval of information

Devices with AR allow the user, using only the camera, to obtain the information about the object that he needs. For example, Google Translate with AR helps translate various inscriptions on billboards, signboards, documents. Translation immediately appears on the screen of the gadget. AR museums, shops, airports and any other places and companies can use the same method.


Now companies appear that offer owners of cars a completely different driving experience with the use of special devices that project a map with labels and directions to the car`s windshield. This, for example, Navion. There are also navigation services with augmented reality for smartphones.

Interactive sales in stores

Wearable devices and special software help buyers to better consider the product and see how it will look in the interior. This approach is offered, for example, by the company Magic Leap, which has already invested in such giants as Google and Lucasfilm.

After-sales service

Providing information about the operation of the device in real time, for example, about the temperature of the unit, assistance in repairing the product..

Augmented reality is a useful experience for users and new opportunities for companies that are keen to keep up with the times, offering advanced solutions. AR technologies have a great future, their mass use is just around the corner, and it`s important not to miss the moment when you can still be one of the first to find a new application of Augmented Reality technology.

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